Waves For Water
Fashion Video
Digital Ad
Invest In Progress
Reality Series
Break´n Reality
Branded Content
Know What You Own
Social Impact Series
+27 Social Innovators of South Africa
Animated Explainer
Swell´s Impact 400
Image Video
Adlon Kempisnki Berlin


Maximilian Haidbauer p.g.a is an award-winning Producer & Director of premium digital content and an active member in the Producer Guild of America. He works at the intersection of marketing & entertainment and has 12+ years of experience working with global brands, agencies, networks, and NGO´s.

Max has created all types of content and ranging from digital advertising & commercials, brand videos, web-series, hosted clip shows, daily & weekly magazines (hosted and non-hosted), live events, reality shows, documentaries, documentary series, and interactive shows.

“Think like a marketer and behave like an entertainer.”

My Services

Producer / Showrunner

As Producer & Showrunner, I am responsible for overseeing an entire project life-cycle, from concept through video production, post-production, review, and launch phases. I deliver end to end production capability through my service production company. I staff each production unique for each job and only enroll passionate people who go the extra mile.


I traveled to more than 30 countries across the globe producing & directing content. My focus is on branded content, factual entertainment, and documentary. Films I´ve directed have won several awards such as the New York Festivals and Telly Award. My work was honored by the streamy awards and screened by numerous top film-festivals around the globe.

Interests & Skills

I have a passion for social impact, technology, music, dance, urban culture, and action sports.  I have a track record of cross-functional leadership, impeccable organizational and project management skills, a high level of accountability, a knack for creative problem solving, and the ability to thrive in a fast-paced creative team environment.

Brand & Marketing Teams

Through the last ten years, I have worked closely with brand & growth marketing teams for startups and global brands. I understand each department’s specific needs and can translate those into my productions.

Strategy & Content Marketing

I help clients create and execute an editorial content strategy to attract and convert prospects into customers and produce content that builds brand equity.

Development & Distribution

I use data and consumer research to develop insights driven creative ideas for brands. I help marketing teams with content distribution through paid strategies and by making deals with 3rd party digital publishers.

Gabor Harrach

Max possesses a remarkable capacity as a visual artist, a natural understanding of branded entertainment, culture and the digital space. His level of skill and accomplishment places him on a higher level than most of the people in his industry. I am consistently blown away by his level of technical mastery and his ability to anticipate and solve problems.

Gabor Harrach, CCO Beautiful Destinations

Philipp Manderla

Max is extremly versatile and producing content allows him to combine many of his skills. Max gets things done, efficiently, dedicated, highly motivated and super professional.  I can highly recommend Max as a producer of great content produced in line with the highest creative and technical standards. 

Philipp Manderla, Head of Feature Films & Cinema at Red Bull Media House

Teresa Orsolini

This is the guy you hire when you want people to fall in love with your brand. To say Max is creative is an understatement. He constantly challenged us to think outside the box, conceiving of mind and heart-opening ideas, some wild but all truly unique. More importantly, he understood what drove the business and walked that line well without diluting creative output.

Teresa Orsolini, Chief Marketing Officer at Swell Investing LLC

Raluca Simiuc

Max is a great Producer with the right combination of vision / creativity and pragmatism / hands on attitude. Beyond that, I consider Max a very strong project manager, a good marketer who feels & breaths the brand and not at least a “home grown social entrepreneur”.

Raluca Simiuc, Global Brand Marketing at Red Bull


Space Jump
Space Jump: How Red Bull Stratos captured the world’s attention.
11, October

Friday 14th October 2022 – On this day 10 years ago in a mission called Red Bull Stratos,

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10, January

A selection of recent interviews (TV, Print, Radio, Web) as well as general editorial coverage around some of

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From “CSR” to “WHO WE ARE”
24, June

I was honoured to be invited as a speaker at this years TedX Donausinsel event to talk about

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